Powered by IMCtv, Life Force & Cell Sketcher allow the audience to use their cell phones as paint brushes on all of the displays in an entertainment venue, building lobby, or public building facade. By waving their hands in the air with their cell phone lights on, people have the power to sketch on the architecture.

In addition to realizing they can sketch, the audience will notice that their cell phone lights are also tracked by a custom graphic. The floating image, which in this case is an Absolut bottle (CellSketch was recently used in an Absolut & Bacardi event series), begins to appear as if it is the tip of the light/paint brush.