How it Works

facePLATE software makes any video camera a measurement device.

Mounted on sreens or print ads, in stores or in Times Square, facePLATE zeroes in on eye direction, head angle, and sight plane and determines whether there is an impression or not. The software knows if it’s a passing glance, purposeful gaze or an intentional stare by counting the duration of each instance.

Used on billboards in Times Square 500ft from onlookers to mall screens 3ft from onlookers, facePLATE is the future of DOOH measurement.